Underground In Prydain: Ahead Of The Herd Originally posted 29th December 2015 IT has been quite a while since a subject grabbed enough attention to draw an article out of Underground In Prydain. Last time, we posted an overview article on the opinions and issues surrounding PR for underground bands….

Underground In Prydain: Standing For Attention Originally posted 27th December 2015 The music scene is a noisy place, and with more access to connection between bands and music lovers than ever before, everyone is screaming out to be noticed, to greater or lesser degrees. Traditionally, the role of PR agent…

Underground In Prydain: Hedged Bets And Clever Spreads Originally posted 10th September 2014 In the last post Underground In Prydain discussed the relevance of physical releasing to the unsigned artist. Is it worth forking out more to reach a wider audience after the initial costs of getting your music recorded?…

Underground In Prydain: Forms Of Release Originally posted 03rd September 2014 The issues surrounding releasing a new record have long been a bone of contention in the music industry. Many theorise, and with some strong supporting evidence, that people have to hear music before they are even remotely interested in…

Underground In Prydain: Seeking fortune in the bright lights! Originally posted 27th August 2014 Originally kicking off her music career in Perth, Scotland, Gemma Fox knows all about the struggles of a small town artist. However, she has also familiarised herself with the pressures of taking on the underground in…

Underground In Prydain: Location, location, location Originally posted 20th August 2014 I’m sure most people who have had a serious relationship with music will have realised some time ago that certain places are music places. There’s no denying how important London was to the development of punk, Birmingham was to metal, or…

Underground In Prydain: The Speed Of sound Originally posted 15th July 2014 Last week, UP gave an overview of the advantages and draw backs of releasing a continuous stream of music. Is it the best way to keep your band in the public eye in an environment where attention spans…

Underground In Prydain: Rapid fire vs sharp shooting Originally posted 08th July 2014 This is a huge era for digital development. That much can be taken for granted. It has various implications for different cross-sections of society. Perhaps most famously to those likely to be reading UP, it has been…

Underground In Prydain: Goes around, comes around Originally posted 01st July 2014 As stated in the last article, UP has been scouring around the ol’ interwebs in search of some interesting underground stories relating to ‘off-stage audience interaction’ (the word ‘fan’ has been seeming a little odd of late). One…

Underground In Prydain: Respect As A Commodity? Originally posted 24 June 2014 Anyone who keeps up to date with the big music stories in Scotland may very well have stumbled across the tale of Eric Clapton’s recent misadventure at the Glasgow Hydro concert. If you haven’t, the gist is that…